I have clicks that are worth $0.00, what gives?
There are two different possibilities as to why you have a click worth $0.00. The first is the most common, the big G has determined that the click is invalid and therefore does not pay out for it (they also don’t charge the person that bought the advertisement). If you see a lot of clicks worth zero you should be concerned about your adsense account. If Google suspects you of fraudulently clicking on your own ads they will suspend your account. Either you need to stop clicking on your own ads or you need to inform Google that someone else is clicking on your ads in a manner that looks fraudulent (you do this so you have a paper trail to at least fight an upcoming ban).
If you aren’t the culprit of the fraudulent clicks the best thing you can do is take down all of your adsense ads immediately. You won’t be making any money while your ads are down but it’s better to not make any money for a few days than to have your adsense account banned. Before you decide to put the ads back up check your logs and make sure that none of the IP addresses that were clicking your ads have been to your site recently. When you do decide to put the ads back up take a couple hours and watch your IP logs and check your adsense account often. If you see any fraudulent clicks take them down again.
Make sure you are detailing all of this so that you can eventually send a letter off to Google with all the information you have gathered. Google does not like fraudulent clicks, it wastes their time and resources and defrauds their adwords customers of money if not caught. The more information you can give to Google the better. This will also help you if they decide that your adsense account is a risk to their customers and ban it.
The second possibility is much less common. The ad clicked on your site was worth less than $0.01 to you.
