In the early days of Adsense/Adwords some webmasters figured out that you could buy cheap Adwords to drive traffic to your site so that the traffic would click on their expensive adwords.  This practice is commonly called arbitrage.  The word fits, arbitrage means to take advantage of the difference in price on nearly identical items in different markets.  The markets are adsense/adwords, the items here are the adwords that are bought and sold.

To do this you would have to research high paying keywords (finance, medical) and create a site that has *some* useful information about that.  The idea being that you want those to be the ads that appear on your site while providing useless information to the user creating a desire in the user to click your ads.  Then comes the harder part, you would need to setup your adwords campaign.

For this you need to find keywords that are similar to the ones you are targeting with your adsense site, but are much cheaper.  It has to be similar because your target audience needs to be already interested in what the ads on your site will display.  They need to be cheaper because you will only earn a fraction of the money that is paid for the clicks on your site (while you pay for the entire click on the adword you buy) and you need to make a profit.

There are many stories of people on the web spending thousands of dollars on adwords to make substantially more than they spent with adsense.  For a while this worked, but Google being a company that likes profit shut this down.  They’ve adjusted their algorithms now to the point where making money using arbitrage is very difficult.  You can try it but very few people succeed at it.  And if you get shut down one month you’ll be left with paying for your adwords bill with no adsense income.

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Everyone asks quite often what is a good niche to get into when starting a website.  The truth of it is the best niche is the one you like the most and the one that you have a lot of knowledge about.  If you don’t like what your website is about you’ll have a hard time updating it.

But if you’re a glutton for punishment I can’t stop you from creating a website about something that you despise.  You can do a couple different things to determine what are high paying niches.  Google provides a tool for you to use to determine what keywords are the highest paying.  With it you can type in different keywords and see what the search volume for the keyword is.

https://adwords.google.com/select/KeywordToolExternal

So you could, for example, look up a keyword for a site based on finance.  You would find that 16 million 6 hundred thousand searches for the month of september.  That’s a lot of volume so it’s bound to be a niche that advertisers are paying a lot of money for.  But that’s only half of equation.  You also need to find out how much competition there is for that keyword.  To find this you simply need to do a google search for that word.

In our case the word finance has 557 million results, that’s a lot of competition.  So sure you get a lot of searches but your website is very unlikely to show up in the first 100 pages of search results.  You’ll just have to keep looking for a good keyword to make a site around until you find one that has a good volue of searches with a small amount of competition.

The defacto answer is that health and finance are the best niches to be in, but unless you have a lot of advertising money you won’t get any traffic.

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