We discussed earlier that you need backlinks to your website to drive traffic to it.  This practice is called backlinking.  When looking for a site to put a link back to your website you need to do a little research first.  Blogs and forums are a common place to provide backlinks to your site.  However, many blog owners add an additional property to the link called ‘nofollow’.  What this means is that the link will work and anyone can click on it, but in will mean nothing for your rank in search engine results.  The nofollow property tells search engines that they should not follow this link.

Different search engines treat the link differently, but Google and Yahoo both do not count the link towards a link to your website when calculating search results (the more links to your site the higher it will appear in search results).  This practice has been adopted to discourage people from spamming sites with links to their own site.

If the blog or forum relates to your sites topic then you’ll at least get traffic from people that are interested in what your site is about.  But you’ll only be getting half of the benefit.  There are many forums and blogs out there (this one included) that do not put the ‘nofollow’ property on their links provided by users.  If you can find one of these then you should go there a few times a week and post something relevant to the topic
at hand.  Doing this will help you slowly build up some backlinks.

Tweet This Post