There a lot of people out there that will tell you to blend your adsense ads with the content of the page so that they look like a natural part of the site.  There are times to blend ads and times to not blend them.  It also depends on how you want to go about getting people to click on the ads.  Some people have had success by blending their ads into the content so that it looks like a natural part of the page.   While successful most of the time it can also be considered deceptive since you’re essentially tricking people into clicking the ads.

Others have been successful making their ads stand out against the page that they’re on so that people notice them right away.  I’ve had the most success with this method.  To find out what works best for your ctr you should do both.  Put each ad on a page that’s similar to each other and put each ad in a different channel in your adsense manager.  Over the course of 8-10 thousand impressions you’ll be able to determine what method works best.

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