A lot of people with websites make the website for the explicit reason of making money online through ads.  This is done by a number of people successfully right now and you could be one too.  Don’t expect to make enough to quit your day job, but you could get lucky.

One of the mistakes people make when using pay per click advertisers is that they pepper their page with ads in an attempt to get as many clicks as possible.  These webmasters don’t realize that the amount they get paid per click will drastically decrease because of this.  Ad programs are happy to have you place multiple ad blocks on your page for users to click.  But they also like to place the highest paying ads at the top of the site.

That means if you have a banner ad at the top that doesn’t get clicked very often and you have another ad placed somewhere in the content the banner ad will always pay more money per click.  You should set up your ads in different channels to see which channels are clicked the most often.  That will give you an idea of what ad placement works best.  Then you should eliminate the ad placements that don’t get clicked very often, especially if they’re higher than the ads that do get clicked often.

Overall you might see a reduction in the number of clicks you get, but you should see an increase in the cost per click (cpc).  Hopefully the increase in cpc will make up for the lost clicks.  Of course the added bonus is to the readers, they get to see a website that isn’t peppered with ads and are more likely to return or encourage others to go to your site.

Tweet This Post