One of the most important aspects of your website will be the layout and colors that you choose.  The layout should flow well, but some webmasters would tell you that more important than the layout is the color scheme that you choose.  Colors are the first thing that stand out to your websites users, so picking the right colors is very important.

Depending on the layout you will want to have one or two primary colors and one or two secondary colors.  The first primary color is found more prominently on the website while the first secondary color compliments that primary color.  You need to pick primary colors that don’t clash or stand out from one another.  A clashing color scheme is hard on the eyes and users will want to exit your site quickly.

It’s easier to pick your primary colors first since your secondary colors will compliment the primary ones.  For example, if you chose deep red as your first primary color your first secondary color should be a lighter shade of red.

The last thing to know about your color scheme is that you want to make the primary colors more bold, more deep than the secondary colors.  It would look weird for the primary color to be a pastel pink while the secondary is rose red.

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There are two kinds of websites.  Those that look good and those that look bad.  If you care about how your site looks chances are that you spent a lot of time designing it and thenr refining the design.  The ease of use and flow is important to the people that view it so it’s understandable to want to make your site as good looking and user friendly as possible.  This way users will have a good experience while on your site and are likely to come back in the future.

The problem with having a great design is that it encourages users to stay on your site, and then return to it in the future.  This kind of traffic is important if you want the users to generate the content (like on a forum), returning users on a user content generated site are the most important users.  But these users become ad blind quickly and will not click on them.  The first time user that finds your site and likes is it more likely to stay on the site longer, thus reducing the chance of them leaving the site through an ad.

If your site is repulsive to users they’ll want to leave it quickly by any means possible.  These users need to find your site through search engines since you won’t be getting many returning visitors.  The advantage to having a bad looking site is that the user is more likely to click on an ad to leave it since they’ll not be familiar with the layout.  These sites can succeed too since search engines are blind to website designs.  Put a lot of content on the page and you’ll get traffic.

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