Traffic traffic traffic!  You need traffic.  If you want your site to be profitable you need traffic.  But did you know that all traffic is not created equal.  There are returning visitor, there are visitors finding your site through a link, and there are visitors finding your site through search engines.

All three are important.  You want returning visitors since they’re more likely to post a comment on your site thus adding to the content.  These visitors however, are going to be the least profitable for you.  Returning visitors become blind to ads very quickly and will not click on them.  In fact I suggest you disable ads for users that are logged in.  You know they’re a frequent visitor if they’re logged in, and they’re ad blindness will cause your click through percentages to go down.

Users that click onto your site through a link are the most likely to convert to regular users.  Presumably they found your site because they found a link to it on another site with a similar topic to yours.  Since they’re already interested in what your site has to offer they’ll be less likely to click on ads, but more likely than if they had visited before.

People that find your site through search engines are the most likely to click on ads.  They typed in a search and often the search wasn’t specific enough or it was too specific.  Your site came up and it is pretty close but not quite what they’re looking for.  People scan web pages in a matter of a few seconds and if they don’t think they’ll find what they want on your site they’ll leave.  Either through the back button or a link on your
site.

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