One thing that a lot of webmasters encounter is frustration.  It’s easy to lose focus on your website when you get no traffic.  The Internet is an extremely competitive place and unless you have a lot of money for advertising or a very clever idea for a website chances are you’ll be last in line for traffic on the web.  One way to stave off this frustration is to set up realistic goals for your website.

It’s important to set small easy to obtain goals so that you don’t lose focus.  If you choose a goal of getting one thousand visitors a day it could be many months or years before that happens, during that time you won’t feel like you’re making any kind of progress.  The goals should be small and easily obtained at first.

It’s also important to set different kinds of goals.  Maybe your first goal is to average 50 unique visitors per day.  Then the next goal could be impressions per day (impressions are different than visitors, one visitor can generate many page impressions).  If you’re running ads on your site that pay per click you could set a goal of one click per day after that.  Then go back to unique visitors.  Then maybe instead of clicks per day it’s amount of money per day earned from the ads.

Keep going with the goals and make sure you vary them.  By varying your goals you’ll learn different things about your visitors.  You’ll also learn valuable lessons about traffic and how to convert it to money, returning visitors, and how you site will grow in the future.

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