Where to place adsense on your site
Most people would tell you that having a click through rate of between 1 and 5 percent is average for adsense publishers. One way to make a decent amount of cash from adsense is to drive a ton of traffic to it. The rest is how well your ads perform. Your ad performance depends on a lot of different factors, one of which is placement. Since google has a vested interest in people clicking as many ads as possible, they have done some research into the area.
The research shows that people generally scan web pages in an F pattern. If they don’t like what they see they’ll spend less than a few seconds on the page before either clicking a link on it or hitting the back button on their browser. The idea here would be that you hope they click on one of the ads placed on your page to exit it.
This makes optimal ad placement down the left column of the page, as well as right at the top. Many sites have forgone a large banner up at the top in favor of a small one coupled with an ad. The next area to look at would be right above the fold but below some content.
